He'd already built a strong LinkedIn presence with nearly 60,000 followers. But as his agency scaled fast, he no longer had time to create high-converting content consistently — despite LinkedIn being his agency's #1 client acquisition channel. Inconsistent content meant slower deal flow, lost visibility, and missed pipeline.
Built a weekly content strategy mixing top-of-funnel storytelling, middle-of-funnel authority content, and bottom-of-funnel proof. Wrote and published content 7 days a week — persuasive, trust-building copy designed to attract qualified leads. Ran weekly idea-gen calls to extract his insights, stories, and angles, then turned them into polished posts and short-form video scripts for reels.