Over 90 days, this content engine drove 239 inbound leads — the equivalent of roughly $1.2M in pipeline — entirely from organic LinkedIn content. No paid ads. Here's the 3-step engine behind it, run weekly.
Every week's content was split roughly 40% top-of-funnel (stories, experiences, industry POVs, contrarian takes — meant to reach a broad audience), 40% middle-of-funnel (answering the audience's biggest questions, hitting pain points, building trust), and 20% bottom-of-funnel (case studies, testimonials, direct CTAs — meant to convert people already searching for a solution).
LinkedIn allows roughly 150 new connection requests a week, and most people barely use a fraction of that. Sending 20-25 a day to the right ICP speeds up how quickly the right people start seeing — and recognizing — the content.
Content only reaches people already following you. Commenting on accounts your ICP already follows borrows their audience and puts you in front of the people you're actually trying to reach.